People are always asking me how I made money in the bodybuilding world. There is a misconception out there that there is no money in bodybuilding and its a waste of time as a profession and a career. I beg to differ.
There are millions of bodybuilding fans and they have money for programs, clothing, personal training, shoes, accessories, etc. They want all the same merchandise or knowledge that any other sport/lifestyle has to offer.
The difference in bodybuilding is this. If you decide to become a bodybuilder its your job to bring in the money. It doesn't just come to you like in other sports. In hockey for example, someone is of professional caliber, so they're drafted and from there on they receive a cheque as an employee of the team that drafted them.
In bodybuilding its a little different. You are your own company. Yes, YOU. So, Fouad Abiad for example is no longer a person but a company. Everything that I do now is sellable, thats how I have to look at it. Everything I have learned, created or am going to create has potential to be sellable.
So it starts with sponsors. What are they buying? They're buying your "likeness" its called. Your "likeness" means, they are buying you, your body, your image, your words, your credibility, everything about you (thats in your contract) is now theirs and what they're paying you for.
Then after sponsors, it becomes more entrepreneurial, it becomes up to you if you are going to go after money or wait for it to come to you. It may come to you if you're good enough. If you're a top tier bodybuilder (I mean very top) people may manage your clothing line, your YouTube page, your e-book growth, etc.
If you're not a top tier bodybuilder, it is incumbent upon you to get off your ass and make your own shine.
That means, filming your own videos and creating your own YouTube page with content that people like. It means, designing and creating your own clothing line that people may want to buy. It means, building a reputation and a credibility by posting content that is informative and interesting that will lend itself to building your brand. It means training and coaching people so that you're thought of as a knowledgeable person, which will mean you're a trusted brand.
If you're not a top tier bodybuilder in other words, you are going to have to WORK for EVERY dollar you earn.
Don't let that scare you though. That doesn't mean you're going to be poor. On the contrary, there are A LOT of dollars out there to earn. All I'm saying is you're going to have to navigate the lifestyle like a small business and really work to grow your salary year in and year out.
Sacrifice Without Regret,
Fouad 'Hoss' Abiad